When matrimonial sites go down

We know that the successful matrimonial sites are minting money through all means. What happens to sites that are not so successful? Still they manage to pull enough traffic to their site. May be the same type of users may not login. The sites are creative to utilize their resources and spin off a totally new pages that amuses the new customers. What resources they have and how do they use? They got a bunch of photos from matrimonial profiles. Since the site doesn't need them anymore, they allow users to vote on those photos! Sample this