If we have an article in the web, we can easily find the reader volume. We can attach n number of tools to the page to track the readers and know zillion of info about them. Also we have sophisticated comment section, forums and other means to share idea to know about the topic, people.
On the contrary, how do they rate a particular article in a magazine? How many had read, what age group liked it, do they expect any followup or related articles? Do they do this only based on the snail mail, phone calls they receive? I have been reading articles from childhood and never communicated to the publishers. I guess most of the readers are like me. If that is the case, how can they get a reasonable data?
May be they use the minimal data they get and try to extrapolate for the wider audience.
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2 comments:
In scientific world, an article is rated based on the number of times it is referred subsequently by the other articles, written by people who have read that article in question
waiting for ur next post eagerly....
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